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Known About Fluoride
  Upper Intake Level
  Toothpaste Warning
  Interferes with Brain
  Fetal Vulnerability
  Neurotoxicity

Needs to Be Known
  Amniotic Fluid
  Crazy Advice
  Fluoride Drugs
  Premature Birth
  Infant Mortality
  Life Decay

Fluoridation 'Science'
  Endorsementality
  Bogus Sales Pitch
   Statistical Spin
   Innumeracy!
  CDC's Irrationale
  EPA's Pollutant
  PHS's Debunkery

The Book
  Contents
  Author

Memes to Use


Fluoridation sales pitch in a nutshell

Why You Should Not Believe the Fluoridation Sales Pitch

Fluoridation promoters are obsessed with decayed teeth. They rarely mention healthy teeth, however, a major Australian survey did report the total number of teeth in children – allowing us to deconstruct the ad nauseam claim that fluoridated water significantly reduces tooth decay.

Water fluoridation and children's dental health,
The Child Dental Health Survey, Australia 2002.

According to Figure 15, fluoridated 12-year-olds averaged about 1.0 permanent teeth that were decayed, missing, and filled (i.e., past and present decay), and unfluoridated kids about 1.5 – a difference of 0.5 teeth. The university dentists said this was a "relative difference" of 50.6% more decay (p. 27). True, but relative percentages are deceptive and essentially irrelevant without the "absolute" numbers, which the total number of teeth can provide (Table 4 below).

With a total of 24 permanent teeth, unfluoridated 12-year-olds averaged 22.5 healthy teeth and fluoridated kids averaged 23. Now that same half-tooth is an insignificant 2% difference in oral health – as is obvious when Figure 15 (below) includes healthy teeth – a far cry from the 50% sales pitch.

Table 4 - # of permanent teeth Figure 15 with HealthyTeeth

The same bogus claim is made in a 2010 study.
See below: "Another Australian Study Revels Statistical Spin."

US Fluoridation: a Reality Check

The US government's biggest and best fluoridation study claimed:
Fluoridation Reduces Tooth Decay by 18%
Recent trends in dental caries in U.S. children
and the effect of water fluoridation

This 1990 study compared the number of unhealthy permanent teeth of 39,000 children aged 5-17 years. This was measured by DMFS: the number of decayed, missing, and filled tooth surfaces (i.e., past and present decay). Results by ages are reported in Table 6:

Table 6   • Nonfluoridated kids averaged 3.39
  • Fluoridated kids averaged 2.79
    A difference of 0.6 decayed surfaces

The government dentists divided 0.6 by 3.39 to claim: "Children who had always been exposed to community water fluoridation had mean DMFS scores about 18% lower than those who had never lived in fluoridated communities."

Again, 18% is a misleading relative difference – as becomes obvious for 5-year-olds where a tiny difference of seven-100th of a tooth surface = 70% less tooth decay!

Like most dental studies, unhealthy teeth are the focus on this study, as its title indicates: "Recent trends in dental caries..." The total number of tooth surfaces was not stated, but a tooth has 4 or 5 surfaces. If 12-year-olds average 24 teeth (see above Australian survey), then they have at least 100 tooth surfaces. When focusing on healthy teeth, the absolute numbers tell the accurate story:

  • Nonfluoridated 12-year-olds averaged 96.6
  • Fluoridated kids averaged 97.2
    A difference of 0.6 healthy surfaces

Now that same six-tenth tooth surface is <1% difference in the
oral health of fluoridated vs unfluoridated 12-year-olds
.

FDA Confirms Ineffectiveness of Fluoridated Water

After reviewing the best available evidence,
FDA would only allow this very weak
Health Claim for Fluoridated Water:

"Drinking fluoridated water may reduce the risk of tooth decay."

OMG! The chance of getting a cavity might be reduced.

The same can be said for drinking clean water.

Consuming fluoridated water, however, certainly does increase the risk of dental fluorosis, visible evidence of an individual's susceptibility to fluoride's adverse systemic effects. The British Fluoridation Society says the prevalence of dental fluorosis is 15% in nonfluoridated areas and 48% in fluoridated areas.

Another Australian Study Revels Statistical Spin

In a 2010 study, Community effectiveness of public water fluoridation in reducing children's dental disease, Jason Armfield (one of the authors of the above 2002 Australian survey) reported these results:

In the permanent teeth of 8- to 15-year-old children residing in areas with negligible fluoride and those residing in optimally fluoridated areas, "the absolute magnitude of difference" was 0.25 decayed teeth (0.79 vs 1.04), "and this represented a relative difference of 31.6%."

But in his abstract – which is all that usually gets reported and promoted to the public – Armfield only stated the misleading relative difference:

"Permanent caries experience was... 31.6% higher... in low-fluoride areas compared with optimally fluoridated areas."

To get that 31.6% benefit, Armfield divided 0.25 by 0.79. He could have divided 0.25 by 1.04 to claim: Permanent caries experience was 24% lower in optimally fluoridated areas compared with low-fluoride areas. Both relative percentage differences are true. Both are misleading.

For 12-year-olds (Table 2), Armfield reported it as a "51 percent difference."

Again: when focusing on healthy teeth,
the absolute numbers tell the true story
:

For 12-year-olds, low fluoridated kids averaged 1.31 decayed teeth. High fluoridated kids averaged 0.87 decayed teeth, an absolute difference of 0.44 teeth. Out of a total of 24 teeth, that half-tooth is an insignificant 2% difference in healthy teeth.

Despite this, Armfield insists this is "considerable evidence
regarding the effectiveness of water fluoridation."

The Mouthwash Effect: A 1-2% difference could reflect the
topical effect of fluoride while water is in the mouth.

Innumeracy in Medicine

The use of misleading statistics to promote drugs is a widespread form of fraudulence very much exploited by Pharma. "Innumeracy is rampant in medicine," says Ira L. Goodman, MD. For example:

"In a popular Lipitor study, the 'benefit' of a statin over 4 years was reported as 28% reduction in events. This number is clinically irrelevant without the absolute numbers, which showed only a 3% difference in events."

Even in a highly educated, extremely intelligent, and motivated group such as physicians, innumeracy in medicine is common, Goodman says. "How many have the time to read past the sales pitch (i.e., the abstract)?"

Deconstruct recent example:
Stopping statins increases stroke by 42%!

Sad but Amusing

It's amazing how otherwise-intelligent people fall for the fluoridation sales pitch, even though they claim to know better:

"Whenever you see a percent change in risk, the first question you need to ask is whether or not this is an absolute or relative risk." – Steven Novella, head of Science-Based Medicine

Novella ignores his own advice in Antifluoridation Bad Science, when he says people "distort the evidence" if they argue that fluoridation is not effective.

Then he links to "the policy statement on fluoridation by the Institute for Science in Medicine" (that he is Board Chairman of):

"Scientific studies have established that CWF [Community water fluoridation] lowers the rate of tooth decay by 20-40% in children...[9]"

Reference 9 is Brunelle & Carlos (1990). As discussed above, that huge study showed an insignificant 1% difference in oral health from fluoridation.

Don't Be Takin' Fluoride!

The next time you're tempted to buy
the bogus fluoridation sales pitch,
just say to yourself:

Innumeracy!
(like Jerry Seinfeld says "Newman!")

"The announced opinions and published papers favoring mechanical
fluoridation of public drinking water are especially rich in fallacies...
and afforded great amusement." – Mathematics professor (1980)
See Fun with Numbers